Company History


Mineral Fashions is a company that was formed with the objective of changing the norm in Indian western wear for women. The company owns markets, distributes and retails the brand Mineral.

Since its creation in 2011, Mineral has been designing collections that combine modernity with timeless chic.

Mineral collections currently include clothing, handbags, fashion jewelry and is available at exclusive stores in Mumbai and at select stores of Shoppers Stop, Central, Lifestyle and Brand Factory. And of course we are online with Amazon, Myntra and Jabong.

It is promoted and managed jointly by Jaydeep Shetty and Priyadarshini Rao, who also function as CEO and Design Director of the company respectively. The company operates through company owned stores as well as Shop-in- Stores.

We have a wonderful team across all disciplines, lead by young motivated managers, who believe in the vision of the company and its quest for leadership. We encourage and pride ourselves in a high degree of professionalism and ethical practices in what we do.

Besides the two promoters, the company has investments from Future Lifestyle Fashions Ltd and by the Mukhi family of the Solar Group.